For the entire 2023-2024 NFL season, I was a part of the Cleveland Browns Digital Team and worked as a Digital Graphic Design Assistant. I collaborated with a variety of different departments to create graphic design and photography content that helped elevate the brand and engage fans throughout the year.
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Game day threads
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Happy Birthdays
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Holiday graphics
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BLK History Month series
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Countdown to Kickoff
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Game Week graphics
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Scoring Drive graphics
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Quarter score graphics
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MCMC graphics and photography
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Updating Playoff assets
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HSGOTW photography
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Victory Monday
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" Best Of " series
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Win memes
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Movie poster spoofs
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Sweepstakes
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Advertisements
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Wallpapers
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Battle of Ohio
I designed the guitars for the new guitar smashing tradition during Browns home games. Using Adobe Illustrator, Photoshop, and Procreate, I was able to be a part of elevating this new tradition for the fan experience that started in 2022 as a nod to the Rock & Roll Hall of Fame.
I was a part of the ideation, creation, and design process for the 2023 My Cause My Cleats campaign. I also assisted in the photography of the cleats in a studio format.
GOALS:
My goal was to showcase the player or coach in a more personable way by choosing photographs that highlighted their personality. This, along with their cleats and cause, elevated the campaign and the Cleveland Browns brand.
