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BLUE LION

2022


Identity System for Blue Lion Menswear

Founded in 2016, Blue Lionʼs philosophy stems from the belief that an athletic physique should not prevent anyone from dressing well. The journey to perfect a muscle fit was born out of hours of research; gathering measurements and feedback from thousands of athletes. With traditional clothing designs outdated and no longer fit for purpose, we design our products around the muscular structure, combatting existing problems: no more excess fabric or bagginess around the waist, no more tent effect, and no more sizing up to fit your quads. Blue Lion is looking for a new identity system to better fit its company and mission. Being an athletic formalwear company, Blue Lion also prioritizes versatility with all of its products. Making sure that their clothing specifically works for their customers.

A VISUAL IDENTITY THAT RE-INVENTS THE WAY MEN FLEX IN THE FASHION INDUSTRY

IDENTITY MARKS

MAIN LOGO

WORDMARK

SECONDARY LOGO

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PROMOTIONAL MATERIALS

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PHOTOGRAPHY: SHOT AND EDITED BY CASSIDY STELLING

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